The Rising Times
Overview
The Rising Times is a compilation of local hobbies, events, volunteer opportunities, and jobs that connect newly retirees who struggle with the loss of the work community and who they believe they are. Providing them with connections to new communities, aiding in their transition to retirement.
Objectives
Design a brand and app for retirees to help in an area of retirement. Design the app to utilize unique layouts, interactions, and animations.
ProjectBranding • App Design • Animations Client
Ferris State University
Academic Project
“My life was dedicated to my family and my job, but when I retired I realized I didn’t know what I liked. I didn’t know who I was”
— Jannet Mayer
40% of retired men experience depression
“We loose many important parts of our lives, such as our identity as a working person, a status in the world, income, and a sense of purpose. ”
—Dr. Jacob Brown
Values of Rising Times
Growth & Community
Adapting into a new group
Discovery & Self-Knowledge
Re-learning what you like, what you don’t, and who you are.
Why style it like a newspaper?
Most retirees are at an age when they heavily interact or interacted with a newspaper in their life. Newspapers are local community forms of informing the public on events and the latest news. In designing the app like a newspaper it can limit the amount of intimidation for the user as it mimics an object they already interact and are familiar with.
It also provides a unique juxtaposition to being a digital product but mimicking a physical object.
As this app helps retirees to re-learn themselves when signing up, retirees take a small quiz to provide them with activities that may interest them when they view the All Sections page.
As this app helps retirees to re-learn themselves when signing up, retirees take a small quiz to provide them with activities that may interest them when they view the All Sections page.
Saving an event
While on a friends page or scrolling through articles, when an event shows up it will have a bookmark next to it to be saved to the calendar within the app. For easy managing and event scheduling.
Within the company
Having branded collateral will help to make an impression on potential investors as well as create a brand that when users interact it can help to show and reflect that the company knows who they are and they can help you find who you are
Perfect for Mingles
Attending events can be awkward and difficult to find people with similar interests and hobbies. These buttons allow udsers to easily identify with others as well as act as a reporter for their life
Providing a space
where retirees can
learn about themselves, their hobbies,
& meet new people
Helping to minimize the stress and lack of connection that comes along with retirement.