Sushi Rollin’
Client
Ferris State University
Academic Project
Contributors
Ally Brooks
Overview
Sushi Rollin' is a sushi food truck aimed at providing healthy fresh meals to workers and out-on-the towner’s.
Objectives
Design a brand and collateral for a unique food experience.
Project Involvement Watercolor Backgrounds • Physical Assets
More than 50% of Americans
skip lunch every day
A solution that utilizes of fast, fresh, and fun values for busy-bodies and people on-the-town looking for a time-efficient and quality meal to combat and lower the percentage of Americans that skip lunch.
Target Users
Out-on-the-Towners
Always on the move and need a healthy meal that is easy to carry to fuel them for their touristing.
Busy-Bees
Need quick, easy, and nutritious meals without taking more time out of their work day, causing guilt for time away from work.
Utilizing Procreate & Anime
When looking at Anime gradients, heavily detailed watercolor, and rising suns are commonly seen in the background of Japanese Anime which fueled the purpose of creating gradient and rising sun watercolor backgrounds for the brand. But in contrast, characters were cartoon-ified with bold colors and thick outlining strokes.
Eliminating crowding
and making ordering easier
By placing a sign out front allows for workers to utilize the whiteboard front and to make the ordering experience smoother for users.
Placing the sign out front also prevents the truck from becoming overly crowded and unenjoyable.
Freshness & Orders
A pull-out tv that shows the sushi being made. Allowing for transparency and shows users the quality and freshness they are receiving.
Easy to follow service with a list of working orders.
Vertical Writing & Lower Production Costs
A Half sheet sizing mimics the vertical writing in Japanese culture. The sheet size allows for lower production costs for mass-production.
Mini Fridges Available for Businesses!
Businesses can rent Sushi Rollin's mini sushi fridges to help expand the brand and, help businesses, show care to workers.