ElevateU
Overview
Wellness at your Level. Ferris State University came to us with a new wellness program.
Objective
Name and create a brand for the wellness program. The brand must be able to work alongside the Ferris branding and the You@College brand.
BrandingClient
Ferris State University
Student Affairs
Firm
Design Project Center
Ferris State University
Contributors
Ally Brooks
Emily Kellogg
Emma Morris
The team utilized Miro to word list and explore colors. We did this to explore names for the wellness program. In doing this it allowed us to bounce off of each other’s words and funnel down our broad terms to more sophisticated and impactful possibilities.
We landed on two names, YOUniversity Wellness and ElevateU. We explored how these could look like with different visual concepts attached to them.
This is what we landed on
Refining the Logo
I rounded and increased the weight of the arrow matching it to the style of the typeface. Also altering where the twist in the arrow begins.
I made this change so that it appeared less dramatic and more gradual, aligning with the idea that wellness is gradual and progressive.
